FUJIFILM Middle East expands Office printing business, Prioritising UAE, Saudi Arabia with security-first document platforms

MIDDLE EAST – FUJIFILM Middle East has expanded its Office Printing business, prioritising the UAE and Saudi Arabia with secure, enterprise-grade document workflows that integrate printing, scanning, and document management.

The company’s regional strategy emphasises security and governance, as information increasingly flows across hybrid environments where maintaining consistent access control, traceability, and auditability has become a key concern for CIOs and operations leaders.

FUJIFILM’s Office Printing platforms are designed to operate as part of a broader information lifecycle, embedding security and governance into everyday workflows rather than treating print as a standalone function. 

Phased expansion into additional Middle Eastern markets is planned, aligned with customer demand and regional development priorities.

Security in Regulated Sectors

Across the Middle East, organisations are re-evaluating how information moves between physical and digital environments. 

While cloud platforms and core IT systems are advancing rapidly, document infrastructure remains fundamental to daily operations in sectors such as government, healthcare, finance, and large enterprises. 

For these regulated sectors, print security is not optional: unauthorised access to printed documents can violate patient privacy laws in healthcare, breach client confidentiality in finance, and create national security risks in government. 

FUJIFILM’s platforms embed user authentication, encrypted print release, and audit trails to address these requirements.

Sustainability as an Integral Component

Sustainability is also an integral component of the company’s regional strategy. 

FUJIFILM Middle East continues to develop office printing solutions that support more responsible workplace operations, including improved energy efficiency, reduced power consumption, and the use of recycled and bio-based materials. 

By optimising device performance and lifecycle management, organisations are able to balance operational efficiency with environmental considerations, supporting broader ESG objectives while maintaining reliability and security. 

The Middle East office printing market has seen increased demand for devices with lower energy consumption as governments implement green building standards and carbon reduction targets.

Strategic Partnerships for Deployment

The expansion is supported by strategic partnerships with Gulf Commercial Group Company, which includes the Managed Print Services Company in the UAE, Gulf Business Solutions in Saudi Arabia, and CNS in Oman, as well as PACKPRO in Egypt. 

These partnerships enable tailored deployment and ongoing support for organisations with complex, multi-site requirements across the region. 

Kazuhiko Kiji, Division Manager of FUJIFILM Middle East & Africa, explained that enterprises across the Middle East are operating where security, sustainability, and continuity are increasingly interconnected, and that FUJIFILM’s focus is on supporting organisations with document infrastructure that aligns with how they operate today, securely, efficiently, and responsibly.

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