Morde reveals fresh brand identity and packaging

INDIA – Morde, India’s leading B2B chocolate manufacturer, has officially launched its refreshed brand identity and packaging at Aahar 2025, the International Food & Hospitality Fair, held in New Delhi from March 4-8.

This major rebranding marks a pivotal moment in the company’s evolution as it enters its fifth decade, reinforcing its commitment to innovation, customer empowerment, and industry leadership.

The new brand identity reflects Morde’s journey, heritage, and ambition to shape the future of B2B chocolate solutions.

Aahar provides an ideal platform for Morde to introduce its new look to industry professionals, distributors, and partners.

With the rebranding aligning with the new fiscal year, the company aims to strengthen its market presence and seize new business opportunities.

At the heart of Morde’s transformation is its new brand philosophy, “Dream Higher,” encouraging customers to push creative boundaries and achieve new heights in their businesses.

The refreshed logo and packaging design embody modernity, vibrancy, and quality, reinforcing the brand’s commitment to excellence. The new packaging will begin rolling out soon after the exhibition.

The rebranding also responds to shifting customer preferences in the B2B chocolate market. Beyond quality and value, businesses now seek prestige, confidence, and emotional connection with brands.

Morde has fostered strong customer relationships through initiatives such as its Chocolate Academy, which nurtures a sense of community and craftsmanship. This strategic shift distinguishes Morde from competitors while enhancing customer loyalty.

As culinary artistry evolves, B2B chocolate customers are transitioning from basic baking to gourmet creations, where craftsmanship is celebrated.

Morde, with its diverse product range and dedication to chocolate-making, stands as a trusted partner for professionals who share the same passion and pride.

The new Morde logo represents the transformative journey of chocolate—from cocoa bean to indulgent delight.

The bird motif symbolizes the “flight of dreams,” embodying both Morde’s aspirations and its mission to help customers achieve theirs.

“Our new logo reflects the passion, pride, and pursuit of dreams that both Morde and our customers share,” said Harshal Morde, Director of Sales and Marketing.

“This rebranding marks a new chapter for us, and we believe our fresh look and messaging will deeply resonate with our customers. Aahar provides the perfect stage to showcase our commitment to innovation and excellence.”

At Aahar 2025, Morde is offering visitors an exclusive look at its new brand identity, along with insights into its growth strategy, including capacity expansion, global outreach, product innovation, sustainability efforts, and community engagement.

With this bold transformation, Morde is set to reshape the B2B chocolate landscape, ensuring that both its customers and the company continue to dream higher.

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